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Blizzard President Wants Overwatch 2 IP To Expand Beyond Gaming

Blizzard President Wants Overwatch 2 IP To Expand Beyond Gaming

    Last Updated on July 29, 2023

Overwatch 2, the controversial sequel to the popular team-based first-person shooter game developed by Blizzard Entertainment, has made worldwide buzz since its release. For better or worse. Nevertheless, as the game’s popularity continues to soar, Blizzard President Mike Ybarra, known for his innovation and groundbreaking ideas, is now looking to take the Overwatch 2 intellectual property (IP) beyond the gaming space. This ambitious vision aims to expand the Overwatch universe into new and exciting realms. Thus, engaging fans in ways that go beyond traditional gaming. Let’s explore the president’s plans and the potential impact they could have on the Overwatch community as well as the entertainment industry at large.

Diversification through Expanded Media

Blizzard President Ybarra’s comments point to a more extensive outlook for the future of the Overwatch 2 IP. He envisions the Overwatch IP having vast possibilities beyond just video games. The Blizzard teams are actively discussing different ways to expand and grow. Among the potential opportunities is the development of a complete Overwatch 2 anime series. Perhaps inspired by the success of the Genesis shorts on YouTube. This move into other forms of media would give fans a chance to immerse themselves in the game’s deep lore. Also, the captivating characters of Overwatch 2 through fresh and thrilling avenues.

Merchandising and Collectibles

Beyond digital media, the Blizzard president sees immense potential in merchandise and collectibles. Expanding the Overwatch 2 IP into this domain will allow fans to connect with their favorite characters in tangible ways, from action figures and apparel to posters and accessories. This move will not only foster a stronger sense of community among fans but also open up new revenue streams for the company.

Overwatch Comics and Novels

Overwatch 2 Comics and Novels

Blizzard has already ventured into the realm of printed media with Overwatch comics, which have been well-received by fans. Building on this success, the company plans to publish novels and graphic novels that further expand upon the Overwatch 2 lore. These written works will provide in-depth character development, origin stories, and exciting plotlines that may not be possible to explore fully within the confines of a video game.

Theme Park Attractions and Interactive Experiences

Taking a cue from other successful franchises, Blizzard is considering partnering with amusement parks and entertainment centers. The Blizzard President perhaps intends to create Overwatch-themed attractions. This could include interactive experiences that allow visitors to step into the shoes of their favorite heroes. Also, to partake in thrilling missions and engage in multiplayer challenges. All these further blur the lines between the virtual world and reality.


The ambitious vision of the Blizzard president to take the Overwatch IP beyond gaming is a bold move indeed. It is clearly aiming to redefine the boundaries of modern entertainment. By expanding the Overwatch 2 universe into diverse media formats, from movies and TV series to animated shows and printed media, Blizzard is poised to engage fans on multiple levels. With a focus on storytelling, character development, and immersive experiences, the Overwatch IP has the potential to transcend gaming. It hopes to leave an indelible mark on the broader entertainment landscape. As fans eagerly await the realization of these plans, one thing is clear: Overwatch 2 is no longer just a game thanks to the Blizzard President. In fact, it is now an ever-expanding universe that invites fans to become part of something greater.

Written By
Eidervan Frago

A gamer his whole life. Can go the whole day talking about everything gaming-related. He now mixes his love for writing and passion for gaming to create informational and helpful articles for all.

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