Animal Crossing was wildly successful, but how did it achieve that level of success?
In the spring of 2020, the world was in turmoil. A pandemic was raging, and millions of people stayed home to prevent the spread of the virus. People found themselves looking for ways to pass the time, which meant turning to video games.
One game that quickly rose to the top of the gaming world was Animal Crossing: New Horizons. Developed by Nintendo, the game is a life simulation, city-builder in which players create their island paradise.
The game was released on March 20, 2020, just as lockdowns were beginning to take effect around the world. It’s not often that a video game becomes a global sensation but undoubtedly did.
Why is Animal Crossing so Successful?
So, what made Animal Crossing: New Horizons so successful? Several factors contributed to its rise to fame. After all, it’s not the only game in the Animal Crossing series.
Firstly, the timing of the game was optimal. Animal Crossing: New Horizons provided an escape from the boredom and monotony of quarantine. The game lets you create your virtual world, where you could live on a deserted island.
Secondly, the game’s charming and whimsical aesthetic appealed to people of all ages. The game has tons of colorful visuals, with adorable characters and a catchy soundtrack. Undoubtedly, it is a game that sparks euphoria amongst its players.
Thirdly, it took in many players due to its social features. Animal Crossing: New Horizons allows players to visit each other’s islands and interact with one another. AC: New Horizons provided a way for people to connect with others in a safe and fun way.
Lastly, the game’s open-ended nature was a major factor in its success. AC: New Horizons doesn’t have a traditional “end” point. Players can keep playing and building their island for as long as they like. This provided a sense of purpose that many people craved during the pandemic.
The Rise of Influencers
As the popularity of the Animal Crossing series grew, the number of influencers who focused on the game rose. These influencers created YouTube channels and Twitch streams dedicated to AC: New Horizons content. They would show off their islands, give tips and tricks for playing the game, and even host virtual events.
The rise of its influencers was a testament to the game’s social aspect. People were hungry for connection, and the game provided a way for them to connect with others.
The Legacy of Animal Crossing: New Horizons
Even when people start to return to their normal lives, the legacy of Animal Crossing lives on. The game provided a much-needed escape and sense of community during a difficult time. It’s a reminder of the power of video games to bring people together.
Animal Crossing: New Horizons also helped to popularize the “slow gaming” movement. The game aims to bring a relaxing aesthetic meant to portray taking your time. It’s a refreshing change of pace from the fast-paced, exciting games that dominate the industry.
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